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Every legend starts somewhere

Back in 2007, a university student named Amir had a simple idea: what if technology could actually reduce mental load instead of adding to it? That question sparked Todoist, and eventually grew into something bigger. A company built on the radical belief that tools should be simple yet powerful, that remote work can actually work, and that balance and ambition aren't opposites.

We're not building Doist to flip it or go public. We're building it to last. To empower people for decades to come. This is our story so far.